In 1960 Coon married Jo Ann and they took over the farm operations. Fred passed away in 1961 at the age of 82. Coon and Jo Ann had 5 children Richard, Kathy, Alfred Jr., Lisa and Paul whom helped on the farm. In 1978 they built a winter store. Everyone enjoyed the winter store when it was cold customers would sit around the wood stove while Coon cracked their pecans. In 1988 Alfred Jr. married Nina they helped on the farm. A year later Nina started making pies and selling them in the store.
In 1993 they started making the fried pies. Alfred and Nina have 3 children Ashley, Clara and Alfred III (Bubba). In June 2002 Coon passed away at the age of 74. Not long after Coon died Jo Ann retired leaving Alfred and Nina in charge. Alfred started farming more land and a more variety of fruits and vegetables The business had grown considerably over the past 70 years so Alfred and Nina built a big store which opened April 12, 2003. In 2006 Froberg’s started letting the public pick strawberries which seems to get bigger every year.