About Us

A Little History

While Froberg’s Farm officially began in 1936, the farm first started serving the community in 1894 with property off of Highway 35. And moved to several other locations across Brazoria County before settling perminately at it’s current location in 1936.

At that time, the Froberg’s bought 22 acres (where the store and Froberg’s homes are now located). Strawberries were the only crop they grew at that time. Due to the draft for the war, most men were drafted and that’s when Froberg’s started the “pick your own strawberries”. Fred and Katie had four children, the youngest, Alfred, who was also known as “Coon”, helped his dad farm while he was still in high school. Coon went in the Army where he was sent to Korea. While he was gone the Froberg’s struggled with the farm.

When Coon came back, he and Fred increased the size of the strawberry patch and also started growing a few vegetables. Coon and John (Coon’s brother) built tables under two giant trees (one oak and the other pecan). This was the first store on the farm, everyone enjoyed shopping and visiting under the trees.

In 1960, Coon married Jo Ann and they took over the farm operations. Fred passed away in 1961 at the age of 82. Coon and Jo Ann had five children Richard, Kathy, Alfred Jr., Lisa and Paul who all helped on the farm. In 1978, they built a winter store. Everyone enjoyed the winter store. When it was cold, customers would sit around the wood stove while Coon cracked their pecans. In 1988, Alfred Jr. married and the two of them worked on the farm. A year later, in 1993, the store started making pies and selling them.

In June 2002, Coon passed away at the age of 74. Not long after Coon died, Jo Ann retired leaving Alfred, Jr. to run the farm. Alfred started farming more land and a more variety of fruits and vegetables. The business had grown considerably over the past 70 years, so a larger store was built which opened April 12, 2003.

In 2014, the on-farm store was rennovated to include a full-service bakery, restrooms, air conditioning, and more space to caputre the vision of becoming a community grocery store.

In 2023, Alfred, Jr’s nephew, Tyler Froberg re-joined the Family Farm. He brings with him experience from the Army, working on other farms, as well as a B.S. in Agriculture, and a passion for farming.

Today Alfred, Tyler, and his wife, Kristi work together to continue the Froberg Farm legacy, building community, and bringing our community closer to agriculture.


Farm Hands

Outdoor Activities

Produce Items

Our Story

Rethinking Food

Rethinking food isn’t just about what we grow; it’s about how we grow it, who has access to it, and the impact it has on our planet. It’s about fostering a more equitable, resilient, and sustainable food system—one that nourishes both body and soul.

At Froberg’s Farm, our rich history dates back to 1894 when we first started serving the community. Over the years, our family has worked tirelessly to cultivate the land and bring the freshest produce to our customers. From our humble beginnings with just 22 acres of strawberries to expanding into a full-service grocery store, we have remained committed to our mission of rethinking food and fostering a sustainable food system. Today, as we enter the fourth generation of farming, we continue to uphold our values and bring the community closer to agriculture. Join us for our festivals, shop for fresh produce, and be a part of our journey towards a more equitable and resilient food system. We invite you to be a part of our story and experience the legacy of Froberg’s Farm.
Join us for our annual Fall Festival, where you can experience the rich history of Froberg’s Farm and create lasting memories with your family. From pumpkin picking to hayrides, there’s something for everyone to enjoy. Come and be a part of our tradition of bringing the community closer to agriculture.


Meet Our Farmers

In our fourth generation of farming, Froberg’s Farm is an Alvin staple. We are constantly adding to our Farm and hope that you’ll join us for one of our many festivals, or stop by for your daily / weekly shopping. We have fresh produce, eggs, nuts, beans, and much more.

Alfred Froberg, Jr

Owner / Farmer

Tyler Froberg

Farmer / Marketing

Stay In Contact

Sign up for our newsletter. Stay up-to-date with what’s going on at the farm. We have regular events, including our Strawberry Festival, Watermelon Festifal, Fall Festival and more.

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3601 Hwy 6, Alvin, Texas 77511