About Us

A Little History

While Froberg’s Farm officially began in 1936, the farm first started serving the community in 1894 with property off of Highway 35. And moved to several other locations across Brazoria County before settling perminately at it’s current location in 1936.

At that time, the Froberg’s bought 22 acres (where the store and Froberg’s homes are now located). Strawberries were the only crop they grew at that time. Due to the draft for the war, most men were drafted and that’s when Froberg’s started the “pick your own strawberries”. Fred and Katie had four children, the youngest, Alfred, who was also known as “Coon”, helped his dad farm while he was still in high school. Coon went in the Army where he was sent to Korea. While he was gone the Froberg’s struggled with the farm.

When Coon came back, he and Fred increased the size of the strawberry patch and also started growing a few vegetables. Coon and John (Coon’s brother) built tables under two giant trees (one oak and the other pecan). This was the first store on the farm, everyone enjoyed shopping and visiting under the trees.

In 1960, Coon married Jo Ann and they took over the farm operations. Fred passed away in 1961 at the age of 82. Coon and Jo Ann had five children Richard, Kathy, Alfred Jr., Lisa and Paul who all helped on the farm. In 1978, they built a winter store. Everyone enjoyed the winter store. When it was cold, customers would sit around the wood stove while Coon cracked their pecans. In 1988, Alfred Jr. married and the two of them worked on the farm. A year later, in 1993, the store started making pies and selling them.

In June 2002, Coon passed away at the age of 74. Not long after Coon died, Jo Ann retired leaving Alfred, Jr. to run the farm. Alfred started farming more land and a more variety of fruits and vegetables. The business had grown considerably over the past 70 years, so a larger store was built which opened April 12, 2003.

In 2014, the on-farm store was rennovated to include a full-service bakery, restrooms, air conditioning, and more space to caputre the vision of becoming a community grocery store.

In 2023, Alfred, Jr’s nephew, Tyler Froberg re-joined the Family Farm. He brings with him experience from the Army, working on other farms, as well as a B.S. in Agriculture, and a passion for farming.

Today Alfred, Tyler, and his wife, Kristi work together to continue the Froberg Farm legacy, building community, and bringing our community closer to agriculture.

Team

Meet Our Farmers

In our fourth generation of farming, Froberg’s Farm is an Alvin staple. We are constantly adding to our Farm and hope that you’ll join us for one of our many festivals, or stop by for your daily / weekly shopping. We have fresh produce, eggs, nuts, beans, and much more.